Important Web Design Strategies to Transform Visitors Into Paying Customers

download (18)The main reason why businesses build their own site is to make sure that online visitors will be converted into buying customers.

While your aesthetically-pleasing business site may be getting lots of traffic, if you are not successful in turning visitors into customers, you are just wasting money on design, development and marketing.

Several web design aspects play a critical role when it comes to the success of converting visitors into customers. Even the tiniest detail could make the difference in making potential customers become paying customers for your competition.

When you want to design a site that has high conversions, take the following components into consideration:

Provide Site Navigation that is User-Friendly and Intuitive

At times, visitors leave a site even if it is visually appealing, rich in content, SEO-optimized and mobile-friendly. What could be the probable reason behind this?

Navigation is the answer.

According to studies, navigation that is not user-friendly is one of the major reasons why a website loses customers. When your site’s navigation is not well-designed or organized, it is more likely for visitors to leave your site. This bounce rate will have a considerable negative effect on your search rankings.

It is, therefore, important for web-designers to create user-friendly and intuitive navigation.

Be Transparent and Trustworthy

Would you buy from a site you don’t trust?

Trust is a critical factor that businesses should keep in mind when they want to become successful, especially when it comes to the online world. People can easily come up with an opinion about your website.

Therefore, in this short span of time, how can you make sure that you are encountering a legitimate business you can count on?

One of the effective ways to look professional and trustworthy to visitors is by prominently showing the testimonials and feedback of customers, including privacy trust seals, showing a live Twitter feed, among others, on your site. Your business sales will ultimately improve because of credibility.

Integrate Social Media

This is simple common-sense. The use of social media has increased in the past recent years. Surely, you work hard to be active on Google+, Facebook, Twitter and other popular social platforms. However, to maximize the benefit from your online presence on these social media channels it is very important for your business website to point to these channels.

To receive tangible results from social media, include a Facebook link/plugin, which lets visitors see who among their friends likes your site. In addition, make sure that all your site’s pages have easy-to-access social media buttons.

Easy-to-Access Contact Information

Consider the situation wherein a potential customer visits your site that is aesthetically appealing, easy-to-use and offers all the information he/she needs. After being very impressed with your site, he is ready to do business and likes to contact you. However, he cannot find information such as your phone number, office address or email address on your site, which leaves him with no option but to leave and navigate to your competition.

Picking The Right Font Style For Your Small Business Website

download (19)When you think of the different aspects of web design for your business website, font style may not be the first thing on your mind, but it is important. Font style is your opportunity to present your business’s style and image in many different respects. But picking the right font style for your site is never an easy decision. This article will present some criteria that you might consider when deciding on a font style for your website.

#1: Look For A Style That Is In Line With Your Business’s Image

You will obviously have to take some time to think about what kind of image you would like your business to have. Once you have found out what kind of image you want your business to have, one of the important steps is to find out what kind of font would be best suited for your business. For example, if you decide to run your own newspaper, you would definitely want to consider a style usually aligned with a newspaper. You might look to other newspapers for inspiration. Whatever the case may be, it’s important to give your business’s image some thought and find a font style that is in line with that image.

#2: But Be Careful Not To Select A Style That Is Too Exotic Unless It Is Vital To Your Business’s Image

Obviously, it is important to make sure your business stands out from the crowd. One way to do this would be to select a font style that is different than that of any other site. But, you have to be careful if you decide to go with an exotic font. The reasons for not selecting an exotic font are too numerous to list in this article, but one good reason is because it makes your site and business look unprofessional. This could negatively impact people’s perception of your site. Every business is different and an exotic font may be a good fit, but you are taking a significant risk that people will view your site negatively. So, unless your business’s image absolutely requires an exotic font, it is better to refrain from using one.

Web Design for Small Businesses – What Not to Do

download (20)A website is an essential part of every small-scale business’ marketing and branding efforts. Visitors land on your website for a particular reason. So, you want to make sure that you are able to answer their queries and sell your product/service through your website.

If you make a mistake in designing your website, you can initially lose thousands of dollars, and even lose more in potential revenue, which you could have gained from a well designed website that functions properly.

Avoid the following mistakes commonly made by business owners to develop your bottom line:

Prioritizing Urgency Instead of Knowing Your Target Market

Rather than focusing on the fast completion of your website, you have to research about the audience you aim to target in your particular market. Thereafter, you can design your website based on your research.

As an example, if you want to target older people, your text should have a larger font size. If your product caters to younger individuals, your site should be compatible with Smartphones and mobile gadgets.

Also, you need to determine where visitors will go once they land on your site. This is easy to know when you are familiar with your market.

Too Flashy/Busy Design

Your web design should not only intend to drive traffic to your site, but also direct them to the right place when they land on your homepage. Moreover, flashy websites don’t usually display well on mobile devices like Smartphones or tablets, and most online users browse the web using their wireless gadgets.

Take note that, once a visitor arrives at your website, they know exactly what they need. Now, it they do not know where to go next after 3 seconds, you might have to rethink your whole website.

Call to Action is Not Clear

When visitors find your website, what do you want them to do next? Do you want them to contact you, subscribe to your e-newsletter or purchase your product? Your visitors need to know where to go after landing on your homepage and when. Your content needs to answer the question “What do I get from this?” then the call to action guides them on the next thing to do.

Trying to Target All Visitors

Again, you should know your target market. Your website will look cluttered when you try to target all kinds of visitors you end up with. You should determine your most frequent users, then create the most favorable experience for them. When you try to please everyone you may end up not pleasing anyone at all.

Using DIY Techniques

The first time customers will experience your brand is through your website. If you are not an expert in designing websites, do you think you can create a well-designed site? First impressions say a lot. So, don’t let customers have a false impression about your business based on your poorly designed website.

5 Essential Elements Of A Website

images (7)A website is a must for creating your online presence over the World Wide Web. It allows you to connect with your customer from any part of the world. Designing is an art and not a work of every single person. It requires some specialized knowledge and capability to think out-of-the-box to meet your steps with the current demand of the market. There are so many elements include while designing a website that can quickly capture the attention of the customer and satisfy them in all manners. Scroll down to know about 5 essential elements of a website; you should take into consideration while designing it.

Choose a domain name: First of all; you have to choose the domain name of your site. A domain name is a part of the network address, which is used to identify one or more IP address. This is the main web address of your website, so, while selecting it, you have to give it special attention. Always try to choose a name which is easy to read, remember and contain at least one main keyword. This may help your visitor to reach your website and easily get scrawl by the web spiders.

Web hosting company: Another important element is website is its hosting provider. After selecting a domain name, it’s time to find a hosting company that offers you all such features which you are actually looking for. It will provide you the storage space for accessing a website.

Content: Without this your website is incomplete. It is an essential part of your site that can easily retain the interest of a customer or search engines as well. So, while designing a website content creation is a must. You should always keep in mind that content is the king of your website, and you cannot take it for granted.

Design: Designing is an important part of a website. It gives your site a stylish look that can capture the attention of the visitors, which in result increase the ranking of your site. Without an eye-catching design, your website has no worth because this is the only thing which attracts people to it.

Development: Last but not the least, web development of your website that gives it the actual presence. It includes development of content, server/client side scripting, web pages, and many more things.

All above points are very important for creating a website that you cannot ignore. If you don’t have much knowledge about it, so, you can also take website designing and development services from a popular website designing company around you.