5 Things Every Website Owner Should Do If They Don’t Want To Lose Customers

download (28)No doubt, customers are always considered as a king. Every business wants to attract customers as much as possible, to expand their business. For this, they always try to design an eye-catching website that quickly grabs the attention of the customer. However, an attractive design is not only enough to grab their attention, for, this you have to think out-of-the-box and a step forward from your competitors. Here is a list of top 5 things every website owner should do if they don’t want to lose customers, so, have a look below and implement them in your strategy.

Upgrade your business listing: If you actually want to retain the interest of your customers, so, the very first thing you need to do is upgrade or add your business listing on high ranked websites that have the capability to drive more traffic to your website.

Start Facebook marketing: No doubt, Facebook is one of the best ways to reach new audiences and to get in touch with your existing customers. It’s because every second person on this planet is using this social media platform and it actually proved to be the best decision for your business. So, you should start using it for your business marketing.

Tell your customer about your upcoming product or service: This is one of the effective ways to retain the interest of your existing customer. If you tell your customer about your upcoming products or services, then they get curious to know about it, and they will definitely come and visit your site again and again.

Classified ads: If you post classifieds, so, this will help to attract more customers to your site and make you stand apart from your competitors. This will also help you to promote your business and give the exact result, you are looking for, but only if you post classified on the right platform.

Start submitting blog or article: This will give your customer a reason to come back to your website. If you submit a blog or article then it will increase the knowledge of your customer and they will definitely come and visit your site for a new post, so you should try it.

All above are things to retain the interest of a customer, and it actually works if you do it in the right way. So, first understand the actual need of your customer and take your step accordingly.

How to Select the Best Logo Designing Company

images (10)Are you looking for a logo for your company?

Logos can be quite tricky at times; no matter how many efforts you put in making one all by yourself, there are times when you end up in frustration. The reason is simple – you are not a professional designer; it is not as easy as it seems. After all, you can’t have a design representing your company, just by drawing a few lines or having a curvy alphabet.

This is exactly where professionals come into the picture. If you want to have the best picture, word or design to represent your business, you must search for the best company for your needs. Here are some of the tips that you need to remember to get the most wonderful designer for yourself:

· Check the experience of the company: If a company has been recommended to you, the first thing that you need to do is check its experience. If it has served a lot of clients in the past, it can give the best services to you, as well.

· Find out for how long has the company been in the market: You need to find out if the organization has been in the industry at least for a few years; the sustainability represents its experience.

· Learn about the designers: You need to learn about all the people working for the company because those are the people, who would do this special work for you.

· Find out if the company has a team or just a single designer working under its roofs: You must find out if the designing company has just one person working or if there is an entire team behind the name.

· Learn about the popularity of the designers: You need to find out if the designers are good enough to work for you or not. Visit the website of the company and read as much as you can about the people working under it and their skills as well.

· Check the reviews given to the services of the company: You can trust a company that has the most maximum positive reviews from its clients. You can either read the feedback on the website or talk to different individuals on various online forums.

· Check the earlier works of the designers: To get an idea about the company’s designers, you can also go through their earlier works. Request the company to send its portfolio to you, so that you can find out if it has what you need and expect.

· Have a word with your expert friends: Talking to your friends, who have hired logo designers in the past, really helps.

For the best logo design services providing firm, click on the given link.


New Trends and New Opportunities in Web Design

images (11)Websites need to be designed to impress. Latest design trends such as vertical patterns, material design inspired interfaces and slide style sites are growing in popularity.

Here are some of the trends that have emerged and will prevail in the future too:

Vertical patterns and scrolling

With more and more people using mobile phones as the single point of access to the internet, vertical pattern designs are becoming more and more popular. Mobile traffic exceeds the desktop traffic and more and more websites will need to be designed with a vertical flow. The vertical scroll was almost extinct until the need for mobile websites emerged. Mobile websites need a lot of vertical scrolling if all the content needs to be accommodated.

Card style interfaces

Card style interfaces are becoming more and more popular as they are make your layout look clear and neat. Another major advantage of card style layouts is that they can be made to fit all screen sizes, as the screen size reduces, they can be made to stack one above the other. This makes them more suitable for responsive designs.

Video style headers

Video clips are growing from small snippets to full length videos. Including video previews is a great new trend that adds to the appeal of the website design.

Tiny animations

Tiny animations are a fun way to engage users. Moving elements can be used anywhere on the website. These tiny animations will continue to grow in popularity in the near future too.

Focus on interactions

User interactions are important for website design. They create a link between the device and the user. True interactions provide the value to the user experience with your website. These small interactions decide how users communicate with your website and whether they wish to further associate with your website.

Beautiful typography

The emergence of usable type tools such as Adobe Type Kit and Google Fonts has definitely helped web designers to use creative and beautiful typography for their websites. Big and bold type faces are still in demand because they can convey the message clearly and more conveniently. The aim is to communicate the message in a highly readable as well as creative manner.

Illustrations and Sketches

Illustrations and sketches are not for children anymore. Illustrations are growing in popularity when icons and other small interface elements need to be designed. Illustrations sometimes give a personal touch to the website. This is because the illustration or a sketch seems to be hand drawn and it looks and feels personal. This can greatly help in creating a connection with the website visitor.

Websites with slides

It all began with sliders where a website could move images within a frame to display various images. Then there were full screen slides where the entire slide is refreshed to display new content to the viewer. These slides work with a click, scroll or a time out. This is one trend that will stick on.

Designers have a lot to consider while developing future ready websites. These were just a few examples.

Why User Experience Is Important in Web Design

download (27)Years ago you could simply throw together any old website and it would serve its purpose and make your business money, but fast forward to 2016 and the web is much more complicated. The sophistication that goes into websites in this day and age is quite remarkable. In this article we look at why the user experience is so important when it comes to website design.

So what exactly is user experience, well like the name suggests user experience is how the user feels when they land on your website. Does your website allow them to find the information they need, is it easy to navigate etc.

User experience or in the industry is commonly called UX is a very important factor to take into consideration when designing a new website. UX allows you to give the user what they want, when they want it. If you get your UX right then your customers will love using your website which will lead to an increase in sales, but if you get it wrong your customers will hate using your site, causing you to lose money.

User experience can be determined by a few factors, one of which is web page speed. Ever bought something from a website that took forever to load? Nope, me either. If your website is slow then your losing money. Your customers are more than likely leaving your website before they even see your offer. A good website should be fast, and one of the best ways to achieve a fast website is to build a custom made website from scratch, this allows you to use only what you need and get rid of any junk code that you don’t need.

A good website should also be easy to navigate, imagine trying to find a certain product to buy but you can’t find it because the navigation is not organised, is too small or can’t be found. You more than likely won’t buy from that site. Make your users find your content by making the most important content accessible by clicking it from the main menu.

  1. You should also take notice of how your site looks on mobile devices. If it looks off, doesn’t work or something just isn’t right then you are once again losing customers. A mobile responsive website is a great way to improve your users experience on the mobile phone. Trust me, nothing says you don’t care about your users like a website that doesn’t work on mobile devices