Catch Eyeballs on the Internet With a Perfect Design for Your Website

download (21)Yes, it’s true that a lot of eyeballs can be grabbed with a website that has perfect design. Achieving this perfection however won’t be that easy as only experienced designers can do that. It’s therefore important for your business to not only understand the role of design but also hire only expert designers to make a solid impression on users. Since designing is all about the visual aspect of the website, it will have the potential to catch the attention on an immediate basis and help serve the purpose of the business. With charming and appealing aesthetics, websites command more attention and get more traffic in the end.

So, first of all, you should hire a designer who understands the dynamics and the arts behind keeping the home page as clean as possible. The home page is where visitors land at the most and if it’s not of about quality, your website theme will surely lose a lot of prospects. The home page should look neat and tidy, which means, it should not have a cluttered look-and-feel. It should neither be stuffed with a lot of information nor plastered with too many images, videos or texts. Rather, it should be kept clean to give a soothing and calming effect to visitors.

In addition, web designers should take a lot of care with colors since they are perhaps the most vital aspect of a design. Using loud or garish color won’t serve the purpose in cases where simplicity should be the norm. So, the right strategy should be to select a color palette based on the kind of the theme and services offered by the business. In a way, the website should be designed in a way to go easy on the eye and feel pleasant to view. Apart from that, navigation should not and never confuse users on the internet.

The navigation should be intuitive to help users reach from one point to another in an effortless manner. In addition, your website should use responsive designs so that it can reach to users across devices and screen sizes. In a sense, designing should be done keeping in mind the ever-growing category of mobile users. In doing so, the website helps the business cater the search queries coming from sources as varied as laptops, mobile, tabs, etc. The purpose of web design is to let users access the website in a simple way and this simplicity is only possible when designing is done keeping users in mind.

In a nutshell, businesses should hire only a trusted web design company to realize its goals in a timely and desired manner. If the company lacks domain experience or relevant skills, it would never be able to provide the kind of designs that suits the discerning tastes of users today. In such cases, your business might lose a lot of prospects and may not be able to realize its objective. So, it makes sense in first evaluating a handful of designing companies before hiring the best one for the job.

5 Latest Trends in Website Designing for More Traffic

download (22)With more and more websites getting online, it has become really difficult to manage a good visibility over the internet. It is now a challenge to stay ahead all the time. So how can we do that? Not all of us can afford a magic stick that can literally transform to something unbelievable. However, we have the technology and good designing techniques. So, yes we need to work on our websites all the time and especially need to follow the trend that will keep the websites good-looking forever.

Let us now check the newest trends in website designing that will help us to have a good traffic in this year –

1. Split Screens are in Trend

Layouts are changing and so is the concept of the users. The newest trend in the layout is split screens. The concept is to keep the screen flat, which means you will just need to scroll up and down. If the website has information that will interest different kind of users, then this layout will help to keep things simple, yet beautiful to look at.

This layout is best for retailers and is also good for restaurants. The split screen will help the restaurant owners to give information about the brand on one side and help in displaying the restaurant menu on the other side.

Even though the split screen is becoming more popular every day, it is also true that single screens will still remain a favorite of designers. A single screen with an amazing picture at the background will always attract users and generate traffic.

2. Scrolling Design

Users are more comfortable in scrolling down their tablet or mobile screen when it comes to looking through a website over the internet. So, yes, if you want to attract more users, update your site today with scrolling functionality.

3. Use Animation

No matter what is the age of your user, they will always love animation in a website. There are many websites today that offer free animation making. So, yes, you can use this feature and carry out that on your site. The animation increases interaction on your website.

4. Use Hidden Navigation

You don’t need to rely on a long navigation menu now, as it is the time to change that with hidden navigation feature. Yes, this is much cleaner than a long and tedious menu that features all the elements of your website. Keep it hidden and attract more users.

5. Have Responsive Website

You might already know the benefits of having a responsive design, but it is time that you make it for real. A responsive design always helps you to support the brand identity in all devices. Whether your user has a desktop or a mobile or a tablet, a responsive design will always help to entertainer the user.

Important Web Design Strategies to Transform Visitors Into Paying Customers

download (18)The main reason why businesses build their own site is to make sure that online visitors will be converted into buying customers.

While your aesthetically-pleasing business site may be getting lots of traffic, if you are not successful in turning visitors into customers, you are just wasting money on design, development and marketing.

Several web design aspects play a critical role when it comes to the success of converting visitors into customers. Even the tiniest detail could make the difference in making potential customers become paying customers for your competition.

When you want to design a site that has high conversions, take the following components into consideration:

Provide Site Navigation that is User-Friendly and Intuitive

At times, visitors leave a site even if it is visually appealing, rich in content, SEO-optimized and mobile-friendly. What could be the probable reason behind this?

Navigation is the answer.

According to studies, navigation that is not user-friendly is one of the major reasons why a website loses customers. When your site’s navigation is not well-designed or organized, it is more likely for visitors to leave your site. This bounce rate will have a considerable negative effect on your search rankings.

It is, therefore, important for web-designers to create user-friendly and intuitive navigation.

Be Transparent and Trustworthy

Would you buy from a site you don’t trust?

Trust is a critical factor that businesses should keep in mind when they want to become successful, especially when it comes to the online world. People can easily come up with an opinion about your website.

Therefore, in this short span of time, how can you make sure that you are encountering a legitimate business you can count on?

One of the effective ways to look professional and trustworthy to visitors is by prominently showing the testimonials and feedback of customers, including privacy trust seals, showing a live Twitter feed, among others, on your site. Your business sales will ultimately improve because of credibility.

Integrate Social Media

This is simple common-sense. The use of social media has increased in the past recent years. Surely, you work hard to be active on Google+, Facebook, Twitter and other popular social platforms. However, to maximize the benefit from your online presence on these social media channels it is very important for your business website to point to these channels.

To receive tangible results from social media, include a Facebook link/plugin, which lets visitors see who among their friends likes your site. In addition, make sure that all your site’s pages have easy-to-access social media buttons.

Easy-to-Access Contact Information

Consider the situation wherein a potential customer visits your site that is aesthetically appealing, easy-to-use and offers all the information he/she needs. After being very impressed with your site, he is ready to do business and likes to contact you. However, he cannot find information such as your phone number, office address or email address on your site, which leaves him with no option but to leave and navigate to your competition.

Picking The Right Font Style For Your Small Business Website

download (19)When you think of the different aspects of web design for your business website, font style may not be the first thing on your mind, but it is important. Font style is your opportunity to present your business’s style and image in many different respects. But picking the right font style for your site is never an easy decision. This article will present some criteria that you might consider when deciding on a font style for your website.

#1: Look For A Style That Is In Line With Your Business’s Image

You will obviously have to take some time to think about what kind of image you would like your business to have. Once you have found out what kind of image you want your business to have, one of the important steps is to find out what kind of font would be best suited for your business. For example, if you decide to run your own newspaper, you would definitely want to consider a style usually aligned with a newspaper. You might look to other newspapers for inspiration. Whatever the case may be, it’s important to give your business’s image some thought and find a font style that is in line with that image.

#2: But Be Careful Not To Select A Style That Is Too Exotic Unless It Is Vital To Your Business’s Image

Obviously, it is important to make sure your business stands out from the crowd. One way to do this would be to select a font style that is different than that of any other site. But, you have to be careful if you decide to go with an exotic font. The reasons for not selecting an exotic font are too numerous to list in this article, but one good reason is because it makes your site and business look unprofessional. This could negatively impact people’s perception of your site. Every business is different and an exotic font may be a good fit, but you are taking a significant risk that people will view your site negatively. So, unless your business’s image absolutely requires an exotic font, it is better to refrain from using one.

Web Design for Small Businesses – What Not to Do

download (20)A website is an essential part of every small-scale business’ marketing and branding efforts. Visitors land on your website for a particular reason. So, you want to make sure that you are able to answer their queries and sell your product/service through your website.

If you make a mistake in designing your website, you can initially lose thousands of dollars, and even lose more in potential revenue, which you could have gained from a well designed website that functions properly.

Avoid the following mistakes commonly made by business owners to develop your bottom line:

Prioritizing Urgency Instead of Knowing Your Target Market

Rather than focusing on the fast completion of your website, you have to research about the audience you aim to target in your particular market. Thereafter, you can design your website based on your research.

As an example, if you want to target older people, your text should have a larger font size. If your product caters to younger individuals, your site should be compatible with Smartphones and mobile gadgets.

Also, you need to determine where visitors will go once they land on your site. This is easy to know when you are familiar with your market.

Too Flashy/Busy Design

Your web design should not only intend to drive traffic to your site, but also direct them to the right place when they land on your homepage. Moreover, flashy websites don’t usually display well on mobile devices like Smartphones or tablets, and most online users browse the web using their wireless gadgets.

Take note that, once a visitor arrives at your website, they know exactly what they need. Now, it they do not know where to go next after 3 seconds, you might have to rethink your whole website.

Call to Action is Not Clear

When visitors find your website, what do you want them to do next? Do you want them to contact you, subscribe to your e-newsletter or purchase your product? Your visitors need to know where to go after landing on your homepage and when. Your content needs to answer the question “What do I get from this?” then the call to action guides them on the next thing to do.

Trying to Target All Visitors

Again, you should know your target market. Your website will look cluttered when you try to target all kinds of visitors you end up with. You should determine your most frequent users, then create the most favorable experience for them. When you try to please everyone you may end up not pleasing anyone at all.

Using DIY Techniques

The first time customers will experience your brand is through your website. If you are not an expert in designing websites, do you think you can create a well-designed site? First impressions say a lot. So, don’t let customers have a false impression about your business based on your poorly designed website.

5 Essential Elements Of A Website

images (7)A website is a must for creating your online presence over the World Wide Web. It allows you to connect with your customer from any part of the world. Designing is an art and not a work of every single person. It requires some specialized knowledge and capability to think out-of-the-box to meet your steps with the current demand of the market. There are so many elements include while designing a website that can quickly capture the attention of the customer and satisfy them in all manners. Scroll down to know about 5 essential elements of a website; you should take into consideration while designing it.

Choose a domain name: First of all; you have to choose the domain name of your site. A domain name is a part of the network address, which is used to identify one or more IP address. This is the main web address of your website, so, while selecting it, you have to give it special attention. Always try to choose a name which is easy to read, remember and contain at least one main keyword. This may help your visitor to reach your website and easily get scrawl by the web spiders.

Web hosting company: Another important element is website is its hosting provider. After selecting a domain name, it’s time to find a hosting company that offers you all such features which you are actually looking for. It will provide you the storage space for accessing a website.

Content: Without this your website is incomplete. It is an essential part of your site that can easily retain the interest of a customer or search engines as well. So, while designing a website content creation is a must. You should always keep in mind that content is the king of your website, and you cannot take it for granted.

Design: Designing is an important part of a website. It gives your site a stylish look that can capture the attention of the visitors, which in result increase the ranking of your site. Without an eye-catching design, your website has no worth because this is the only thing which attracts people to it.

Development: Last but not the least, web development of your website that gives it the actual presence. It includes development of content, server/client side scripting, web pages, and many more things.

All above points are very important for creating a website that you cannot ignore. If you don’t have much knowledge about it, so, you can also take website designing and development services from a popular website designing company around you.

Does Your Website Design Produce the Leads You Want?

download (17)When a website design converts, this means that the design lets your website become more efficient in making sales and getting leads. Most of what is presented in this article entails service types of business (dedicated to educators, plumbers, electricians etc.), and not so much about e-commerce. As we go over them, write down if you have got it or not and whether or not you are putting it into practice, since that may help you arrive at an action list of things you need to apply on your site.

10-Second Rule

The first one on the list is called the 10-second rule. When a visitor lands on your website, they are not deciding if they should buy or not. They are deciding on whether they would stay or go. Also, the 10-second rule is, in reality, closer to five seconds nowadays based on a person’s attention span. Your objective should be to let visitors know who you are, what your work is, and the benefit offered by your brand or business.

Primary Course of Action

You do not only need a primary course of action on your homepage, but also on all the content pages of your website. You need to focus on the primary course of action you want your visitors to take on a particular page, and the other course of action, if there is one.

Direct to the Point Information

A lot of online businesses lose their former/potential customers because of too much information. Certainly, you want your customers to learn a lot about your company, products plus all your policies. At times, though, it is best to just mention key points that will entice customers, and link up additional info if ever a visitor feels the need to explore the subject matter even further.

Non-Intrusive Offers

When you say non-intrusive, what does this really mean? This just means that it is important not to spam customers with the items offered on your site. Marketing is an essential part of your business, and whenever you have a sale or offer trials, make them visible to customers – but make sure to do it in a pleasant way by means of colors and images, since these are vital. However, do not scare them off or spam them with pop-ups or too flashy images. Provide them with the trial they want.

Pictures and Colors that Look Inviting

Colors have the ability to stimulate our senses, while pictures influence us into making our final decisions. When you choose the colors that best suit your site, this does not mean that you will use your favorite colors, but those that will look inviting to your customers. Always think about the audience you want to target. If you are selling car parts, you would not opt for a shocking pink layout. Also, you should not use colors only because they match each – other such as black and pink – then lay the red company logo above, along with every contrast available on Photoshop. Also avoid using images that are too intrusive.

 

Web Design Tips for a Successful Small Business Website

download (15)When small businesses are about to build their first website, some of them hire the services of local developers while others turn to agencies or sometimes feel challenged to do it on their own. We are willing to help those who are confident enough to build their own website.

Now, what are the common errors that many businesses make in designing their site? Do they lack content or have too much of it? Are elements too close or too far from one another? Is it difficult to navigate the website because of inconsistencies in color? There must be some mistake and you need to find them.

Content

Your small business website will typically have several pages, containing contact info, a sitemap, about us sections – which are essential, but many of them will meet their own needs. However, it is only through content that people can learn about your business.

What you need to do is make sure that the content displayed on your website reads well and makes sense. When you take things like content for granted, it may mean that you will also take other aspects of your business for granted.

My advice is for you to focus on call-to-action and to make sure that your messages encourage visitors to take action. You should be able to integrate the environment of your business into your website.

Design

It is a common practice to place your logo where it is easily noticeable – like at the middle of the header or on the top left corner. Placing it somewhere else could confuse or distract customers, so follow practices that are proven to be effective.

Ask the help of a friend or office mate to give his/her opinion regarding the colors you have chosen for your website. This makes it easier to know if your website is comfortable to read and browse whenever another person gives a second opinion. Or else, get more ideas by sending it to others.

Another crucial aspect is navigation, since it is the way visitors find what you want them to on your website. Therefore, be sure to make your site easy to navigate. Provide a space for your navigation links and don’t make it appear like a category selection.

Completeness

This usually happens with startup businesses. They start with a few team members, and when things are picking up when it comes to design and development, they have totally forgotten about how the current website looks. So, you should never publish content that is not entirely ready.

Make your website more interesting by including online stores, a contact form, photo galleries or great, relevant content. Besides making your website rich with content, make it Google-searchable to enjoy the advantages of organic search traffic.

If you need to put the front-end things of your website on hold, try to create a coming soon page or something similar. Just make sure that visitors do not see discontinued pages or incomplete features.

 

Web Design Focused on Selling

download (16)More businesses have transferred their services online and, as they started to experience the Internet world, there has been a greater need for websites that are designed to sell. Though an eye-catching website may accomplish the purpose of developing a strong brand, good looks on their own are not enough to sell the products/services being offered. You need to incorporate the element of marketing.

Avoid Choice Paralysis

There is a marketing phenomenon called “choice paralysis”. This occurs when the users are provided with too many choices. While giving an option is great, customers may become confused when presented with several choices. No one wants a buyer’s regret, wherein he/she chooses a product then changes his/her mind later on. When customers spend more time than usual in selecting an item, they become paralyzed.

If customers are given too many choices, this causes them to avoid a particular service or task in most cases (Paradox of Choice), and this is what designers should keep in mind when it comes to designs.

As a solution to choice paralysis, make it simpler for consumers to find the product/service that best suits them. Let them know why a particular option is great, then recommend one they should choose. You can highlight the top-selling products by means of visuals, and entice potential customers. If they feel that the product does not fit them, they will try another one, but in case they become confused, you can prevent choice paralysis with a “default” choice.

Display the Product

When you go to a physical store such as a grocery, you can see, inspect and even taste the food products for sale. Your decision to buy is based on the available information like appearance, smell and taste. Are the tomatoes already ripe? Are the strawberries as sweet as they look? Does the bread smell freshly baked?

If you plan to sell Web apps or services on the Internet, you have to do show the product as in a physical store. It is surprising to know that some websites selling software do not display screenshots of their apps. Though these are intangible digital goods you can neither touch nor smell, they can still be seen.

People can easily judge products based on what they look like. For them, appearance is an indicator of a product’s usability, whether this idea is right or wrong. This is called the aesthetic-usability effect.

Direct Attention

You should be able to guide your visitors all through your content. This can be done by aligning items in a consistent, flowing manner and using images to guide the eyes. For instance, you could use a big arrow to focus attention to a particular direction. When visitors notice the arrow, they would want to follow where it leads to.

Write content in such a way that it will flow into something. Scattered descriptions of features look confusing and make your visitors get lost, except if all points lead to calls to action. To make sure that your visitors do not miss out on anything, arrange everything in a straight line to make users scan along it. Let it end with the ultimate call to action, like a download link or a signup.

 

Web Design Tips for Small Businesses

download (14)Add Contact Details

Visitors should be able to contact you, so make sure that your phone number is displayed clearly on top and bottom of all pages. Add your email address, and if possible, your place of business in the footer, at the bottom bar of each page. Create a page with all your contact information, including a map, direction, operating hours, and leave a portion in which visitors can fill out their personal information.

Make Your Brand Look Professional and Consistent

Animated graphics and smiley faces should be used in your emails to friends instead of your website, since the latter should look professional to reflect your brand. It is best to choose the same colors as your logo. Use one or two font sizes consistently throughout the site. Graphics and photos should also look professional and complement one another. When in doubt, make it simple.

Simplify Navigation on Your Site

Make navigation buttons/tabs consistent on all pages. As earlier mentioned, facilitate navigation by means of the F-shaped reading pattern with the use of links, buttons or tabs positioned on the top or left part of the page. In addition, you should:

Limit primary navigation up to eight tabs, with five being the ideal number.

Make sure clickable elements are consistent when in comes to font, size and style.

Add a header and footer on every page for information and key links.

Include a progress tracker, or a so-called Breadcrumb, near the top of every page. It should look like “Home> Catalog> Product #1”, making it simple for visitors to backtrack.

Place Important Information “Above the Fold”

In a newspaper, the top stories can be seen on the first half of the page, referred to as “above the fold”, which is also applicable to your website. A recent Nielsen report reveals that 80% of visitors will not go over the entire page of a site therefore the most important information should be found close to the top.

Put the business name and the logo in a noticeable spot.

Use a powerful headline/tagline to highlight the things you do.

Add special offers to attract more visitors.

Outline your services/products with the help of visuals and menu bar.

Visitors should know what to do once they land on your homepage, which is the “call-to-action”, so you need to include your contact details, a form to be filled out and perhaps an option to download info. Remember that while “above the fold” is a moving target because of the increasing use of mobile devices, it is still essential in web design.

Make Sure Your Site Loads Fast

When your site takes too long to load, like more than 3 seconds, visitors will leave and instead navigate to your competitor. To make sure that your site loads fast, keep the size of images smaller, but with good quality, and limit the amount of photos, videos, videos, as well as social media sharing buttons.

Build Trust and Credibility

Your website should be a tool by which potential customers get to know more about your products/services. To look more credible, your site should include what you offer, feedback from customers, links to articles about your business, any awards received and logos of organizations in which you are a member – like the Chamber of Commerce.