5 Things Every Website Owner Should Do If They Don’t Want To Lose Customers

download (28)No doubt, customers are always considered as a king. Every business wants to attract customers as much as possible, to expand their business. For this, they always try to design an eye-catching website that quickly grabs the attention of the customer. However, an attractive design is not only enough to grab their attention, for, this you have to think out-of-the-box and a step forward from your competitors. Here is a list of top 5 things every website owner should do if they don’t want to lose customers, so, have a look below and implement them in your strategy.

Upgrade your business listing: If you actually want to retain the interest of your customers, so, the very first thing you need to do is upgrade or add your business listing on high ranked websites that have the capability to drive more traffic to your website.

Start Facebook marketing: No doubt, Facebook is one of the best ways to reach new audiences and to get in touch with your existing customers. It’s because every second person on this planet is using this social media platform and it actually proved to be the best decision for your business. So, you should start using it for your business marketing.

Tell your customer about your upcoming product or service: This is one of the effective ways to retain the interest of your existing customer. If you tell your customer about your upcoming products or services, then they get curious to know about it, and they will definitely come and visit your site again and again.

Classified ads: If you post classifieds, so, this will help to attract more customers to your site and make you stand apart from your competitors. This will also help you to promote your business and give the exact result, you are looking for, but only if you post classified on the right platform.

Start submitting blog or article: This will give your customer a reason to come back to your website. If you submit a blog or article then it will increase the knowledge of your customer and they will definitely come and visit your site for a new post, so you should try it.

All above are things to retain the interest of a customer, and it actually works if you do it in the right way. So, first understand the actual need of your customer and take your step accordingly.

How to Select the Best Logo Designing Company

images (10)Are you looking for a logo for your company?

Logos can be quite tricky at times; no matter how many efforts you put in making one all by yourself, there are times when you end up in frustration. The reason is simple – you are not a professional designer; it is not as easy as it seems. After all, you can’t have a design representing your company, just by drawing a few lines or having a curvy alphabet.

This is exactly where professionals come into the picture. If you want to have the best picture, word or design to represent your business, you must search for the best company for your needs. Here are some of the tips that you need to remember to get the most wonderful designer for yourself:

· Check the experience of the company: If a company has been recommended to you, the first thing that you need to do is check its experience. If it has served a lot of clients in the past, it can give the best services to you, as well.

· Find out for how long has the company been in the market: You need to find out if the organization has been in the industry at least for a few years; the sustainability represents its experience.

· Learn about the designers: You need to learn about all the people working for the company because those are the people, who would do this special work for you.

· Find out if the company has a team or just a single designer working under its roofs: You must find out if the designing company has just one person working or if there is an entire team behind the name.

· Learn about the popularity of the designers: You need to find out if the designers are good enough to work for you or not. Visit the website of the company and read as much as you can about the people working under it and their skills as well.

· Check the reviews given to the services of the company: You can trust a company that has the most maximum positive reviews from its clients. You can either read the feedback on the website or talk to different individuals on various online forums.

· Check the earlier works of the designers: To get an idea about the company’s designers, you can also go through their earlier works. Request the company to send its portfolio to you, so that you can find out if it has what you need and expect.

· Have a word with your expert friends: Talking to your friends, who have hired logo designers in the past, really helps.

For the best logo design services providing firm, click on the given link.


New Trends and New Opportunities in Web Design

images (11)Websites need to be designed to impress. Latest design trends such as vertical patterns, material design inspired interfaces and slide style sites are growing in popularity.

Here are some of the trends that have emerged and will prevail in the future too:

Vertical patterns and scrolling

With more and more people using mobile phones as the single point of access to the internet, vertical pattern designs are becoming more and more popular. Mobile traffic exceeds the desktop traffic and more and more websites will need to be designed with a vertical flow. The vertical scroll was almost extinct until the need for mobile websites emerged. Mobile websites need a lot of vertical scrolling if all the content needs to be accommodated.

Card style interfaces

Card style interfaces are becoming more and more popular as they are make your layout look clear and neat. Another major advantage of card style layouts is that they can be made to fit all screen sizes, as the screen size reduces, they can be made to stack one above the other. This makes them more suitable for responsive designs.

Video style headers

Video clips are growing from small snippets to full length videos. Including video previews is a great new trend that adds to the appeal of the website design.

Tiny animations

Tiny animations are a fun way to engage users. Moving elements can be used anywhere on the website. These tiny animations will continue to grow in popularity in the near future too.

Focus on interactions

User interactions are important for website design. They create a link between the device and the user. True interactions provide the value to the user experience with your website. These small interactions decide how users communicate with your website and whether they wish to further associate with your website.

Beautiful typography

The emergence of usable type tools such as Adobe Type Kit and Google Fonts has definitely helped web designers to use creative and beautiful typography for their websites. Big and bold type faces are still in demand because they can convey the message clearly and more conveniently. The aim is to communicate the message in a highly readable as well as creative manner.

Illustrations and Sketches

Illustrations and sketches are not for children anymore. Illustrations are growing in popularity when icons and other small interface elements need to be designed. Illustrations sometimes give a personal touch to the website. This is because the illustration or a sketch seems to be hand drawn and it looks and feels personal. This can greatly help in creating a connection with the website visitor.

Websites with slides

It all began with sliders where a website could move images within a frame to display various images. Then there were full screen slides where the entire slide is refreshed to display new content to the viewer. These slides work with a click, scroll or a time out. This is one trend that will stick on.

Designers have a lot to consider while developing future ready websites. These were just a few examples.

Why User Experience Is Important in Web Design

download (27)Years ago you could simply throw together any old website and it would serve its purpose and make your business money, but fast forward to 2016 and the web is much more complicated. The sophistication that goes into websites in this day and age is quite remarkable. In this article we look at why the user experience is so important when it comes to website design.

So what exactly is user experience, well like the name suggests user experience is how the user feels when they land on your website. Does your website allow them to find the information they need, is it easy to navigate etc.

User experience or in the industry is commonly called UX is a very important factor to take into consideration when designing a new website. UX allows you to give the user what they want, when they want it. If you get your UX right then your customers will love using your website which will lead to an increase in sales, but if you get it wrong your customers will hate using your site, causing you to lose money.

User experience can be determined by a few factors, one of which is web page speed. Ever bought something from a website that took forever to load? Nope, me either. If your website is slow then your losing money. Your customers are more than likely leaving your website before they even see your offer. A good website should be fast, and one of the best ways to achieve a fast website is to build a custom made website from scratch, this allows you to use only what you need and get rid of any junk code that you don’t need.

A good website should also be easy to navigate, imagine trying to find a certain product to buy but you can’t find it because the navigation is not organised, is too small or can’t be found. You more than likely won’t buy from that site. Make your users find your content by making the most important content accessible by clicking it from the main menu.

  1. You should also take notice of how your site looks on mobile devices. If it looks off, doesn’t work or something just isn’t right then you are once again losing customers. A mobile responsive website is a great way to improve your users experience on the mobile phone. Trust me, nothing says you don’t care about your users like a website that doesn’t work on mobile devices

What Makes Good Content For Your Small Business Website?

download (26)As I realize that there are many articles written on this subject matter, it is my responsibility to make sure that the readers are introduced to new ideas as to what makes great content for their business websites. It is obviously important to keep your sentences short and simple as this will keep the reader engaged. It is also important to use as less content as possible as the reader may not process it all, especially if they plan to simply browse the site. With that in mind, here are two keys to writing great content for your business website:

#1: Focus On Anchor Text And Links

Anchor text is an excellent way to put a subtle emphasis on certain keywords that you want the reader to pay attention to. It’s also an excellent way to help your website get noticed on search engines for certain keywords. Anchor text helps direct the reader to a different part of the site that may speak to that topic or another site. The key with effective anchor text is to focus on the keywords that you want the search engines to pick up on as well as the words that you want the reader to pay attention to. This is also a good method if your website has a lot of webpages and you wish to direct the reader to the specific webpage regarding your topic.

#2: Engage The Reader By Speaking To Them Directly

It is always important to determine who you are targeting with the content on your website and tailor your content accordingly. If you are an entertainment company looking to entertain kids, you need to write your content in a manner that speaks to their parents since they are the ones who will be reading your content. This might mean making references to the various aspects of parenthood or posting pictures of parents having a good time with their kids. It will be up to you, the business owner, to determine what this market is.

A word of caution: you must always be careful not to get too personal with your language. Even though you may be speaking to a casual audience, you should never use casual language. You are a business and your language needs to reflect a formal but understandable tone.


Realty Websites – Market Your Companies On The Web

download (25)Being a realtor, your primary goal is to market as many properties as possible to progress. To engage more clients, you should promote your businesses and fliers appear to be a good idea however these are location specific. You should appeal to a broader range of individuals and the internet is the most ideal platform for that. Because the internet has become so accessible, there are a lot of individuals who can be informed of your business. Seek the services of a web developing organization which focuses on creating real estate sites. There are some points which you should keep in mind whenever you make contact with any such company.

1. Appealing Designs

Having a site for your real estate businesses is an ideal way for advertising yourself as well as providing your clients with a great way to get in touch with you. In terms of the design for your site, there is a need for ideas which you may have come across. Designers essentially have a selection for the layouts for the sites and you need to choose from them. Nevertheless, there are some web designers that allow you to work with them to make a special design for the homepage. You can pick the colors, style and include some links to the pages as you like.

2. Convenience for Customers

First of all, your site ought to be user-friendly with effortless navigation and easy access to the details. Provide your customers all the details through your site. On each listing, you must add a minimum of 20 photos so that your customers will be able to make a better decision. Put all the pertinent information regarding the properties and the nearby areas too.

3. Develop Trust through Recommendations

Prior to contacting a realty websites development company, individuals usually look for reasons to employ a specific one. They will go to your sites, obtain every detail of your work, but still might not know exactly how good you are. Provide your present customers an opportunity to tell the prospective ones why they have a preference for your services. Include a testimonials page to your site and have your customers recommend your services. In case your present customers rave about your outstanding services, your visitors are going to be convinced. The testimonials ought to be benefit-driven meaning that they must leave a good impact on the site visitors.

4. SEO Tools

To boost your profits, the visitors to your site must to be converted into customers and to obtain more visitors, you require the proper tools to optimize your web visibility. When you select a realty website development company, ensure that they offer effective SEO solutions. All the pages must be optimized such that they acquire top positions on the first page of search engine results. Get in touch with an organization that offers realty website SEO solutions.

There are lots of other methods to market your real estate business; it is crucial to think creatively.

If you are looking for a Website for Realtor, then the author of this article recommends Intagent.


Why Should Your Business Give Buyers Freedom Of Shoe Designing

download (24)Customers are the king. They have been the same for ages. Their status has not dimmed a bit even in today’s time when technology advancements are rapid. Businesses across industry verticals try to keep their customers as happy as they could possibly do. They take every imaginable step to serve their customers in an efficient manner and cater to their evolving tastes and preferences. In a way, it’s all about keeping pace with the evolving trends in the market together with finding ways to take care of buyers’ discerning and ever-changing likes and dislikes. No business can survive without treating their customers better.

Take for example, buyers today are not happy with only online shopping of their favourite brand of shoes. Despite having all the ease and one-click-away shopping benefits, buyers certainly want more, they want something different. In simple terms, the buyers of today want to design their own shoes. They want to customize their own footwear. And they want to add personal touches to the product of their choice, including footwear. In a way, buyers want sellers to make available to them the freedom of designing their own product rather than relying on their stock only. This is something sellers have to look into to stay alive in the market.

Although buyers have the option of browsing through hundreds of thousands of product categories, they still feel like lacking the most basic privilege they should – designing their own shoes. Slowly yet steadily, more buyers now understand the inherent benefits of product designing which means, sellers can’t ignore this demand for long. So, what options do sellers have to meet this unique type of requirement of buyers? Or, how should they plan or what should then enrich the business to make to beneficial to buyers? The only solution is to let buyers display their creative side and design their own shoes.

So, sellers need to explore the market and browse through the category of tools of software available to help buyers design and customize their products. They need to find and integrate with the business only a highly advanced tool so that buyers would love the designing experience. They tool should be such to work on 3D technology and provide a 360 degree view for designing purposes. There are some top tools helping buyers view all angles of the product while designing and customize each and every layer of the shoe. More so, some businesses have now started using fast and responsive tools to help buyers in their pursuit.

In addition, there are some really amazing products in the market which not only give buyers designing benefits but also to select their own fabric, leather, colour, embellishments, texture etc. Few of these tools in fact also have real images so that buyers can get a genuine look-and-feel of the designing and their final outcome. More so, buyers have the option of changing many aspects of their shoe, including the toe, back and heel. Given all these excellent features, it’d not be a surprise if more buyers started loving these tools and designed shoes in meet their varied specifications.

In a nutshell, your business must understand the changing tides in the market and take right steps to adapt itself according to the evolving times. If it did not, it would then surely lose a big chunk of its customer base which might cause the business to collapse. So, the right strategy should be to trust the category of top-selling shoe designer software and get a tool that brings designing freedom to your customers or buyers and help expand their horizon and choices.

Who’d Win A Fight To The Death, A Web Designer Or Marketer?

download (23)Once upon a time there lived two knights.

One was called Ryan, the other Damon.

Ryan was what you’d describe as a “pretty boy”. He had blonde shoulder length hair, smooth skin, and a smile that made the women of his town weak at the knees.

Damon on the other hand was rougher looking. He had a scar across his forehead he’d picked up in a tavern brawl a year earlier. Even though he had a thick beard and a chest full of hair, the hair on top of his head had all but fallen out.

But there were two things the knights had in common…

First, they both knew how to fight… Ryan an expert with the sword, Damon an axe-wielding brute.

Secondly, they both wanted to marry the Lord of their town’s daughter, Patsy.

Of course, only one could, and the Lord wanted his daughter to marry the strongest man who could protect her best. So the Lord had an idea…

The two knights would fight each other to the death…

The victor winning his daughter’s hand in marriage.

Anyway, the day of the fight came.

The town folk all came out of their homes to see the big fight. There was a real sense of anticipation around the place.

But, as the two knights faced each other preparing for battle, there was one noticeable difference between them.

Whilst Damon was covered head to toe in incredibly thick-looking steel armour, Ryan was completely bare-chested, only wearing some loose-fitted trousers.

It wasn’t hard for the people of the town to know why Ryan was wearing so little.

He was a renowned show-off. And what better chance to show off than Patsy getting to see him fight topless against an iron-clad brute.

Anyway, the fight began.

Damon tried multiple times to swing his axe down upon Ryan… but Ryan was quick on his feet and made easy work of avoiding Damon’s attacks.

After a while, it was clear to see Damon was tiring.

Ryan seized his opportunity.

He ducked under one of Damon’s swings and swung his sword into the brute’s stomach…

Only it rebounded off his armour.

So Ryan tried again… and again… and again…

But to no avail.

He could see no weak points in Damon’s armour.

Then “SWOOSH”.

A thousand gasps filled the air as the town folk looked on as Ryan’s headless body spasmed on its way to hitting the ground… his head rolling through the mud, eyes still wide open.

Damon had won.

Even though Ryan had been by far the better fighter.

The only difference between the two of them was their protection.

Damon’s armour had saved his life multiple times. He didn’t care about looking “pretty” during the fight. He just cared about “performing”.

The complete opposite could be said for Ryan.

And after that…

Damon and Patsy lived happily ever after…


What a beautifully light-hearted story, hey…

Anyway, believe it or not, I haven’t just told you that to entertain you.

There certainly IS a moral to the story.

And it’s one that could stop your business from dying a long and painful death… and instead see it blossom.

So what is the moral?

Well… it’s that you should never get a web designer to build your website. Instead, you should ONLY ever get someone who understands marketing to do it. Or better yet, do it yourself.

The reason being’s a simple one.

Web designers only know how to make websites look “pretty”. Whereas marketers know how to make websites “perform”.

In other words, the web designer is Ryan.

Whilst the marketer is Damon.

So now you’re probably asking “Just how do you make a website perform instead of just making it look pretty?”

Let me explaineth, ye olde squire…

The ONLY reason you should have a website should be to capture email addresses.

Let me say that again because it’s that important…

The ONLY reason you should have a website should be to capture email addresses.

And the best marketers know this…

Yet web designers don’t have a clue… They’re too busy making their websites look all “cute ‘n fluffy”.

You need to make your website perform

The good news for you?

I certainly know how to make a website “perform”.

And I’ll share this secret with YOU in a future “Emails on Fire” newsletter.

It costs £99/month. But in the meantime, you can get a FREE issue right now.

How To Design And Create Attractive Banner Ads For Your Business?

images (9)Having a website is not enough. Having a feature-rich website too won’t help beyond a point. More than a website, you will need to market your business properly. You need to advertise your products and services on the internet. You need to reach to the target audience. And you need to interact with customers on a regular basis. Any gain to your business is only possible when it engages with its target audience. In a way, your marketing efforts should be directed towards catching the attention of the target audience. This is how you can grow the base of the business.

So, what is the easiest way to catch the attention of your target audience? More so, how to deliver to the audience a stream of engaging and interactive content to keep them hooked and then convert them into prospects? Well, it all boils down to how well you advertise, promote and market your business and its element across channels on the internet. Since there are many methods and tools for marketing, you need find the one that suits your needs and budget perfectly. Keeping all this in mind, you should go ahead with banner advertising to realize your marketing goals in an effective manner.

You should however understand that any success with this from of advertising will depend entirely on the kind of banner ads created. Which means, only attractive and eye-catching banner ads will serve the purpose for your business as such ads can catch the attention of the target audience. Your banner ads should be designed or created in a way to look better than those from competitors. Only then can you expect them to stir imaginations of users on the internet. If they are substandard and unimaginative, they will never be able to serve the purpose in the first place, let alone bring any benefits.

You will however need a team of graphic or web designers to help create banner ads of quality. But maintaining this kind of team means you will need a good budget, which is not the case with you. So, what are the options then? You should then search the market and look to find tools that will help in the cause of creating attractive banners. So, such tools exist in the market? Yes, they do, and a growing number of businesses across industry verticals are in fact leveraging them to realize their advertising goals. So, you should search the market carefully to get top products only.

In case if you found such tools, it would then become extremely easy to design beautiful and striking banner ads. Such tool can help to get multiple designs even without investing anything or without having a team of designers. With multiple designs to have, you can then leave the rest and select the one that fits the needs perfectly. A great deal of time and resources would be saved if you found a quality tool in the market. In a sense, you need to find a tool that has all those features needed for banner designing.

In case if you found some high-quality banner designing software, it would then become easy to create awesome design for your banner ads. You should however look to get only those tools that are responsive and that are compatible with all major browsers. More so, it’d make a great sense if you selected a tool that promises compatibility across all devices and screen sizes. Mores so, your tool should allow the freedom and feature of adding text, archers effects, images, clip art and shapes so that top-quality banner ads can be created with effortless ease.

Follow Designing Principles and Make Your Website Productive

images (8)It’s never easy to win the trust and confidence of users on the internet. The task becomes even tougher in cases where businesses don’t have a great website. After all, a website is often the first point of contact between users and businesses on the internet. A website should have good design and it should follow all designing principles to create a winning impression on users. In a way, there are certain specific things on the front of designing that websites should keep in mind to realize their true potential. Without knowing and following those designing principles, no website would ever succeed on the internet.

The first thing web designers should keep in mind is that, websites should have responsive design. Only such designs to help them reach more users, and convert them into prospects. Such designs are uniform and consistent across devices and screen sizes, thereby giving businesses more exposure and reach among the target audience. The second important thing is to keep home page as clean as possible. Which means, the home page should not bear a cluttered look and it should not have more information than users often prefer. The page should never be bombarded with an overload of content of any variety as this takes away its simplicity.

More so, web designers should understand the value and role images play to the psyche of users on the internet. Having quality images right through the site helps a lot while on the other hand, bad images can shoo away the visitors. Bad images are those that are often stretched beyond their pixel limit to adjust the need of the website. Such steps should be avoided at all cost. Similarly, designers should ensure only an intuitive navigation so that visitors don’t face any problem in reaching from one point to another in the site. Navigation should never be confusing as it can irritate users big time.

Similarly, the website should be extra concerned with the use of color as this forms the most basic aspect of designing. The color should be used in a manner to justify the business theme and its vision. Color should be used matching with the kind of impression a business wants to have on its target audience. Using too loud colors or too many colors on a single page can annoy users a great deal. So avoid taking excessive luxury with colors and use them in a judicious manner only. Designers should use only those colors that make websites easy to view and also easy on the eye.

Overall, designing is an important aspect of your website and you should not ignore it. You should trust only expert designers so that your business ethos and ideas are conveyed to the target audience in precisely the way they should. In case you did not hire experience designers, it would reflect on the kind of response your website generates on the internet. So, before hiring, take your time, evaluate the performance of a handful of top designers and then select the one from the lot for your job.