A website is an essential part of every small-scale business’ marketing and branding efforts. Visitors land on your website for a particular reason. So, you want to make sure that you are able to answer their queries and sell your product/service through your website.
If you make a mistake in designing your website, you can initially lose thousands of dollars, and even lose more in potential revenue, which you could have gained from a well designed website that functions properly.
Avoid the following mistakes commonly made by business owners to develop your bottom line:
Prioritizing Urgency Instead of Knowing Your Target Market
Rather than focusing on the fast completion of your website, you have to research about the audience you aim to target in your particular market. Thereafter, you can design your website based on your research.
As an example, if you want to target older people, your text should have a larger font size. If your product caters to younger individuals, your site should be compatible with Smartphones and mobile gadgets.
Also, you need to determine where visitors will go once they land on your site. This is easy to know when you are familiar with your market.
Too Flashy/Busy Design
Your web design should not only intend to drive traffic to your site, but also direct them to the right place when they land on your homepage. Moreover, flashy websites don’t usually display well on mobile devices like Smartphones or tablets, and most online users browse the web using their wireless gadgets.
Take note that, once a visitor arrives at your website, they know exactly what they need. Now, it they do not know where to go next after 3 seconds, you might have to rethink your whole website.
Call to Action is Not Clear
When visitors find your website, what do you want them to do next? Do you want them to contact you, subscribe to your e-newsletter or purchase your product? Your visitors need to know where to go after landing on your homepage and when. Your content needs to answer the question “What do I get from this?” then the call to action guides them on the next thing to do.
Trying to Target All Visitors
Again, you should know your target market. Your website will look cluttered when you try to target all kinds of visitors you end up with. You should determine your most frequent users, then create the most favorable experience for them. When you try to please everyone you may end up not pleasing anyone at all.
Using DIY Techniques
The first time customers will experience your brand is through your website. If you are not an expert in designing websites, do you think you can create a well-designed site? First impressions say a lot. So, don’t let customers have a false impression about your business based on your poorly designed website.