What Makes Good Content For Your Small Business Website?

download (26)As I realize that there are many articles written on this subject matter, it is my responsibility to make sure that the readers are introduced to new ideas as to what makes great content for their business websites. It is obviously important to keep your sentences short and simple as this will keep the reader engaged. It is also important to use as less content as possible as the reader may not process it all, especially if they plan to simply browse the site. With that in mind, here are two keys to writing great content for your business website:

#1: Focus On Anchor Text And Links

Anchor text is an excellent way to put a subtle emphasis on certain keywords that you want the reader to pay attention to. It’s also an excellent way to help your website get noticed on search engines for certain keywords. Anchor text helps direct the reader to a different part of the site that may speak to that topic or another site. The key with effective anchor text is to focus on the keywords that you want the search engines to pick up on as well as the words that you want the reader to pay attention to. This is also a good method if your website has a lot of webpages and you wish to direct the reader to the specific webpage regarding your topic.

#2: Engage The Reader By Speaking To Them Directly

It is always important to determine who you are targeting with the content on your website and tailor your content accordingly. If you are an entertainment company looking to entertain kids, you need to write your content in a manner that speaks to their parents since they are the ones who will be reading your content. This might mean making references to the various aspects of parenthood or posting pictures of parents having a good time with their kids. It will be up to you, the business owner, to determine what this market is.

A word of caution: you must always be careful not to get too personal with your language. Even though you may be speaking to a casual audience, you should never use casual language. You are a business and your language needs to reflect a formal but understandable tone.